Mashable enters IFE content market with AirFi Box deal

Mashable enters IFE content market with AirFi Box deal

AirFi is now offering passengers the latest Mashable content selections via the revolutionary and market-leading AirFi Box portable streaming IFE solution

  • AirFi deal marks entry to airline market for Mashable
  • Mashable content highly favoured by fastest growing audience segments
  • AirFi box can be updated daily for always-fresh content

April 3, 2017 – HAMBURG:  AirFi, the market-leading provider of portable onboard Wi-Fi platforms, is thrilled to become the first ever provider of content from world-leading online media and news platform Mashable to the IFE market.

“With over half of AirFi’s end-user passengers falling into the much sought after Millennial & Generation Z demographics, we have been reaching out to major online media brands that engage with ‘digital-native’ onboard consumers. Short-form and viral content meets the needs of this rapidly growing passenger group and enables a greater opportunity per user session for advertisers and sponsors to reach this valued market segment, more so than traditional ‘long-form’ content. We are delighted to announce our first such partnership and to introduce to the airline market for the first time: Mashable.” says Job Heimerikx, CEO of AirFi.

Mashable’s popular videos and articles have led to its 93 million monthly unique visitors across its platforms.

The partnership will see Mashable content launch on AirFi with one of their major European clients within the coming months, to complement their selection of new release and classic Hollywood movies; a range of comedy, drama and kids TV; plus digital monthly and weekly magazines including Cosmopolitan, Top Gear, Hello! and the Beano also curated through AirFi.

“We are hugely excited to partner with AirFi to bring for some our most popular Mashable content to an inflight entertainment experience. Our original video series around tech, entertainment and culture fill a vital gap in an IFE line up for today’s fastest growing digital consumers that want the latest, short video content.” comments Gwen Regina, Director of Strategy & Business Development, Mashable.

“Thanks to streaming and the proliferation of online and crowd-sourced content, the way consumers engage with media at home and on the go has changed irrevocably,” Heimerikx, continues. “At the same time, airlines are also demanding more options, flexibility and cost-savings. We at AirFi will continue to provide airlines and passengers a wide variety of passenger experience solution that are on-trend and tailored perfectly to their operations, brand and preferences.”