DRM-protected movies NOW available without app

Thomas Cook Group Airlines more than triples AirFi equipped aircraft for Summer 2018 season and Warner Bros named first major Hollywood Studio to approve its non-App browser-based DRM technology.

AirFi Wireless IFE is expanding from 10 aircraft last year to 34 Thomas Cook and Condor short-haul leased aircraft. AirFi clients now have access to Warner Brothers’ extensive Wi-Fi streaming catalogue – all without the need for passengers to preload an App.

March 22, 2018 – THE HAGUE:  AirFi, the market-leading provider of portable, wireless IFE and onboard digital cabin management platforms, reveals two major developments ahead of its busiest ever summer season.

Thomas Cook Group Airlines confirmed at AirFi’s inaugural Innovation Day last week that it will expand the number of AirFi equipped short-haul leased aircraft from 10 in 2017 to 34 for the summer 2018 season.

In addition, AirFi also announced that it has received formal approval from Warner Brothers – the first of the six major Hollywood Studios – for its game-changing browser-based DRM technology that allows passengers to stream DRM-protected content without the need to download Apps in advance.

“Passenger feedback shows they want IFE on the short-haul leased aircraft we use during the summer and we have seen conversion for browser-based IFE like AirFi is a lot higher than an app-based IFE. This summer we will have an enhanced content selection, integrated sales of AirFi premium access codes through the crew’s onboard sales devices, enhanced complimentary destination content and we will be introducing new ways to drive revenues through content-related advertising.” commented Tracy Barr, Head of Product at Thomas Cook Group Airlines.

Enabling clients to gain access to the widest possible choice of premium content, yet keep to the core principle of universal access for any device – via a browser not an app – has been a motivating factor for AirFi.

Together with preferred CSP West Entertainment, AirFi introduced non-DRM content from a number of highly supportive leading APEX distributors early last year, including the independent Hollywood studios and major TV distributors like Turner, CBS, ITV, Discovery and BBC.

Gaining the first approval for non-App DRM content is another watershed moment for AirFi.

“We are delighted to announce AirFi will be featuring content from the iconic Warner Bros studios. We serve a great many leisure traveller-focused airlines around the world so as you can imagine there is huge excitement to offer passengers blockbuster movies and hit TV series from the WB stable such as DC Comics, LEGO, Lara Croft, Harry Potter and Big Bang Theory.” added Martin Cunnison, CCO AirFi

Find out more about the latest digital innovations AirFi are bringing to market to elevate the passenger and crew experience at Booth 2E65 at the Aircraft Interiors Expo in Hamburg, April 10-12.

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