The Hague, Netherlands and Guangzhou, China – May 15, 2024: AirFi is excited to announce its latest brand partner, United Enterprise (UE). The tie-up between AirFi and UE, based at Baiyun International Airport in Guangzhou, China, is the last chapter in AirFi’s mission of becoming a truly global player.
United Enterprise represents, distributes, and services a wide range of leading products and services for major brands in the aviation industry, and will now do the same for AirFi’s portfolio, including its AirFi box IFE streaming solution, Connected Crew mPOS solutions, and award-winning AirFi LEO connectivity solution.
Last year, Boeing predicted that China would account for 20% of the global demand for new aircraft between now and 2042. Furthermore, Airbus forecasts that China will overtake Europe and North America to become the top global market for aviation services, worth US$54.1 billion, across the same period. There has never been a better time to bring AirFi’s products and services to the Chinese aviation market through a trusted and well-respected local partner.
“No two global regions are alike. This is why the AirFi growth strategy has always included branded partners who understand the nuances of doing business in their home markets,” commented Job Heimerikx, AirFi CEO.
“By combining our strengths with the strength of our local partners, we can operate with maximum efficiency and support airlines everywhere to improve passenger experiences, boost inflight sales revenues, and streamline crew operations. United Enterprise is a very well-established player in China with a vast network of customers and broad experience in aircraft OEM projects, aftermarket sales and distribution, MRO and more. We look forward to growing AirFi’s presence in the Chinese market together.”
Angie Peng, Business Development Manager at United Enterprise said: “AirFi is the global leader in portable wireless IFE solutions, onboard retail technology and low-bandwidth aircraft connectivity and we see a great need for such innovation in the Chinese aviation sector. It is expected that the market response to AirFi China will be strong, and we are excited about short and long-term opportunities for mutual development. We have already begun marketing AirFi solutions in the region with positive responses.”
With deep local expertise and global experience, AirFi China has exciting plans to adapt and evolve the AirFi product portfolio to better suit the unique culture and business architectures of China. For example, work is underway to integrate the backbone technology of AirFi’s in-seat ordering capability with AliPay and enable payment via QR codes to reflect the most popular payment methods in this region.
AirFi China joins a roster of thriving AirFi branded partners around the globe, which include AirFi America, AirFi Vietnam, AirFi Indonesia and AirFi Japan.
END
Media Contact: Maryann Simson maryann@jetwaycomms.com