Thomas Cook named as launch customer for latest AirFi premium content collaboration, with ITV plc, the UK’s largest commercial broadcaster
- AirFi and ITV tie-up to enable same day episodes as UK transmission, last 7/14 days and boxsets catalogue
- ITV shows include most watched soaps, sports and family entertainment in the UK
- Next Gen AirFi Box offers 1TB and up of data storage and daily updates enable ‘always-fresh’ content
- All through browser: No Apps Required!
June 26, 2017 – DUBLIN: AirFi, the market-leading provider of portable onboard Wi-Fi platforms, is thrilled to unveil another major innovation in its growing Premium Content portfolio at the Future Travel Experience Conference here in Dublin. See the demo at the FTE Europe AIrFi Booth E21 at RDS, Dublin on Jun 26-27, 2017.
AirFi and the UK’s largest commercial broadcaster, ITV plc, announced today the launch of “ITV Inflight” – must-see catch up TV and boxsets, on-demand, at 30,000ft. And jointly are delighted to confirm that Thomas Cook Airlines will launch the service aboard selected AirFi-equipped aircraft this summer.
The award-winning AirFi Box enables ITV to create a similar experience inflight that over 17 million registered users enjoy through the ITV Hub, its terrestrial on-demand service.
The efficacy of AirFi daily operational and content upload cycles means passengers will soon be enjoying the very latest episodes of many of their favourite ITV shows, even on the same day inflight as national UK transmission (first-play) date. Crucially too, ITV Inflight fits AirFi’s mission to source the best content that does not require pre-flight App downloads.
“The UK & Ireland market presents an enormous opportunity for AirFi and many airlines represented here in Dublin over these next two days will immediately understand the potential of ITV Inflight. Blockbuster shows featuring on ITV Inflight are set to include Coronation St, The Voice, Love Island, I’m A Celebrity, Jeremy Kyle, Ant & Dec’s Saturday Night Takeaway. Shows that consistently draw huge UK and international TV audiences, but also dominate daily news, gossip columns, social media and watercoolers. ITV Inflight reimagines inflight entertainment. It starts to make IFE feel like the experience we all now expect at home – the latest catch up episodes & binge-worthy boxsets of the biggest and best shows, on-demand.” says Job Heimerikx, CEO of AirFi.
“We are hugely excited to partner with AirFi and Thomas Cook Airlines to launch ITV Inflight this summer. ITV Hub had over 1 billion requests for the first time in 2016 and the potential to significantly expand our content reach into the largely ‘offline’ inflight market attracted us to the flexibility and daily content update capability of the AirFi platform. We have created ITV Inflight to be deployed either as a free-to-air or premium pay-per-access service, mirroring the structure of ITV Hub. Across the travel journey, ITV Inflight will also provide the missing link between the UK’s ITV Hub and our international subscription service, ITV Essentials.” comments Ben Halabi, Business Development Manager, Pay & Distribution ITV plc
As the most recognizable name in travel and one of the UK’s biggest leisure airlines, Thomas Cook Airlines operate a seasonal (ACMI) fleet of aircraft equipped with AirFi. Having recently launched an enhanced premium content package on the AirFi fleet, the addition of ITV Inflight enhances the value proposition for passengers flying this summer.
“We are delighted to be the first airline ever to launch ITV Inflight through our close collaboration with AirFi. ITV and Thomas Cook customer demographics are highly matched, so ITV Inflight’s catch up and boxsets is a perfect addition to drive adoption of our pay-to-access premium IFE packages. Our passengers want to see the very latest episodes of their favourite shows and that simply hasn’t been possible to deliver economically via other IFE systems.” adds Ben Todd, Head of Communications, Thomas Cook Airlines.