- KLM Royal Dutch Airlines is the first scheduled, full-service airline to announce AirFi portable IFE box tests
- Two daily flights between AMS-MAD-AMS and AMS-IST-AMS are part of the 4 month trial
- No modification made to aircraft interior, boxes brought on/off aircraft each day
Amsterdam, March 16: Since the beginning of March, Dutch flagship carrier KLM has been actively trialling the AirFi box portable inflight entertainment (IFE) solution onboard Boeing B737 passenger aircraft serving the carrier’s daily flights between Amsterdam Schiphol Airport and Madrid, and Amsterdam Schiphol Airport and Istanbul.
Through to early summer, passengers flying these selected KLM flights can use their personal mobile devices to connect to a free onboard Wi-Fi network created by AirFi boxes and positioned throughout the cabin in overhead bins. Once connected, passengers enter a 100% KLM-branded environment called ‘KLM in the Cloud’. There, they are free to enjoy newspapers, get destination information, browse a retail selection, chat seat-to-seat, join the KLM frequent flyer program or visit the Kid’s Place – with short videos featuring KLM’s popular jumbo-jet personality, Bluey.
“The KLM-AirFi pilot brings content on board, without the need to make aircraft modifications. The feedback from the first weeks, both from our crew and responses to our survey, shows the interest of our customers. The ‘KLM in the Cloud’ platform functioned from day one and was welcomed by our passengers, and AirFi continues to make adjustments to the setup and usability,” commented Joost Blom, Project Manager – Product Innovation Inflight at KLM.
“At the moment we have no embedded IFE on our single isle fleet, so adding a form of entertainment would expand our offer on our European routes. BYOD [bring your own device] is something our customers are doing regardless of our offer: people bring their devices loaded with entertainment and consume that during the flight,” he added.
During the four-month trial period, KLM will evaluate the content delivery capabilities, data collection opportunities, passenger uptake and operational feasibility of the AirFi portable IFE devices.
“The light and portable AirFi closed-network IFE streaming concept isn’t just for low-cost or holiday carriers,” says Job Heimerikx, CEO of AirFi. “Every airline can benefit from better digital services, more entertainment options and a means by which to stay connected to the traveller throughout his or her journey. It doesn’t have to be a drawn out affair. We can get an airline up and running with its own branded, closed-network streaming entertainment solution in mere weeks.”